How We Helped a Beverage Client Generate €163K Through Multichannel Outreach?

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Client Overview

Plantea Beverage Solutions, based in Biograd na Moru, Croatia, is dedicated to producing high-quality juices exclusively from fresh fruit and vegetables. They work with two types of clients: smaller producers who wanted custom juices for their brands and larger companies that used fresh juices as ingredients for products like beer. 

Despite a unique offering, they faced difficulties in targeting the right people within the beverage manufacturing sector. We helped them overcome this by using a multichannel outreach strategy to generate leads and secure business deals.

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Challenges

• The traditional beverage manufacturing industry had limited online presence, making it hard to find decision-makers.
• Few contacts available via email or LinkedIn, and even fewer phone numbers for outreach.
• Difficulty pinpointing the right person to contact—sometimes it was a director, co-owner, food technologist, or marketing person.
• The small size of the market added to the challenge of establishing meaningful connections.

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Solution

We employed a hands-on, multichannel outreach strategy to contact 1,156 potential leads, using email, LinkedIn, and phone calls to maximize engagement. 

Our approach involved personalized communication to identify the right decision-makers, educate them on Plantea’s services, and drive conversations leading to appointments.

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Results

• Outreach campaigns: Over 1,150 targeted leads through various channels.
• High deal closing: Secured €163K in closed deal value, helping Plantea expand their client base and grow their business.
• Improved meeting generation: Plantea successfully booked 8 appointments.

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