B2B Go-To-Market Agency
We build pipeline engines for B2B companies by connecting brand, demand generation, and account activation.
For B2B companies that have a proven offer but whose existing way of generating pipeline no longer supports their growth.
Problem with GTM today
B2B buyers spend220 daysself-educating before entering a sales pipeline
Closing a deal requires roughly88 touchpoints
01Most GTM motions assume the buyer is ready to purchase today
02Marketing runs campaigns with no target account list and without activating audience
03Sales runs cold outbound to prospects with zero brand awareness
04Siloed departments mean nobody owns the actual buyer journey
05AI-generated content has destroyed buyer trust online
Result:Fragmented strategy, longer sales cycles, and fewer closed deals
Solution: one motion across content, paid ads, and outbound that moves target accounts through the entire buyer journey.
Self-education
Sales pipeline
B2B Go-To-Market Agency
We build pipeline engines for B2B companies by connecting brand, demand generation, and account activation.
For B2B companies that have a proven offer but whose existing way of generating pipeline no longer supports their growth.
Problem with GTM today
B2B buyers spend220 daysself-educating before entering a sales pipeline
Closing a deal requires roughly88 touchpoints
01Most GTM motions assume the buyer is ready to purchase today
02Marketing runs campaigns with no target account list and without activating audience
03Sales runs cold outbound to prospects with zero brand awareness
04Siloed departments mean nobody owns the actual buyer journey
05AI-generated content has destroyed buyer trust online
Result:Fragmented strategy, longer sales cycles, and fewer closed deals
Solution: one motion across content, paid ads, and outbound that moves target accounts through the entire buyer journey.
Self-education
Sales pipeline
Read a post on why cold outbound to unaware accounts fails
Liked an organic post on ICP definition
Visited the homepage from a LinkedIn profile
Liked a post about the four-month minimum
Shared a post on running content, ads and outreach as one system
Watched a 40-second video ad on account lists
Saw a conversation ad inviting them to a webinar
Visited the case study page twice in a week
Read a post on when outreach should start
Read the pricing page again, from a direct visit
Outbound
Discovery call, 45 minutes
Proposal sent
Contract signed, closed-won
Our process step-by-step
01List building
Everything downstream runs against this list. Content, ads, signals, and outbound all go to the same accounts throughout the whole cycle.
Export accounts from sales databasesFiltered by firmographic and technographic criteria
Research each account against your qualification criteriaUsing Clay or Claude Code, so the list is fully targeted, not semi-qualified
Map the full buying committee for each account
Pick 350 - 500 accounts you'll be targeting every monthWith higher ad budget you can target more accounts
02Content production
Buyers self-educate for months before talking to sales. This is what they find, and it comes from the executive, not a content team.
Pull the exact questions prospects ask on sales callsWe use an n8n automation that extracts them from call transcripts
Interview the founder on these questions every two weeksSessions are recorded
Cut the recordings into 30 to 90-second podcast-style clips
Publish 16 to 20 posts per month per profileVideo clips, thought leadership, case study infographics, industry commentary
Expand content into detailed resourcesPDFs, documents, and workflows
Store every resource in Airtable for later outreach
03Content distribution
Two ways the content reaches the list. Decision-makers who accept a connection request see it organically, the rest see the best-performing posts as thought-leadership ads, and anyone who engages gets retargeted with bottom-of-funnel content.
Send connection requests to the decision-makers on the listVia HeyReach; content reaches organically people who accepted
Run your best-performing posts as thought-leadership adsWe use AuthoredUp to find them; ads go to the target list
Retarget every engager with bottom-of-funnel contentWebsite and company page visitors, ad engagers, video viewers get case studies, process overviews, conversation ads
04Signal tracking
We map the signals that show an account might be in the market for what you sell, and track who on the list engages with your content, your ads, or your competitors. All of it synced to your CRM.
Watch for intent signals mapped to your offer
Track who on the list engages with your content, ads, or competitors
Sync everything to CRM for 360 viewWe use Clay and n8n to track signals, engagements and update CRM
05Audience activation
This is where the system turns into pipeline. Engaged people get a resource, buying signals go to sales, and everyone who never triggered a signal gets outbound at the end of the cycle.
Decide per stakeholder based on what they did
If they engaged with a post:send them a full resource version of what that post talked about
If they show clear buying intent:route to a BDR or send personalized outreach
If there is no signal by the end of the cycle:run classic outbound
+Add-ons
Things we can run alongside.
More executive profilesCTO, CPO next to the CEO, etc.
Webinars as middle-funnel playIf your sales cycle is longer and trust is a key factor
NewsletterOwn the audience in your funnel
Our process step-by-step
01List building
Everything downstream runs against this list. Content, ads, signals, and outbound all go to the same accounts throughout the whole cycle.Export accounts from sales databasesFiltered by firmographic and technographic criteria
Research each account against your qualification criteriaUsing Clay or Claude Code, so the list is fully targeted, not semi-qualified
Map the full buying committee for each account
Pick 350 - 500 accounts you'll be targeting every monthWith higher ad budget you can target more accounts
02Content production
Buyers self-educate for months before talking to sales. This is what they find, and it comes from the executive, not a content team.Pull the exact questions prospects ask on sales callsWe use an n8n automation that extracts them from call transcripts
Interview the founder on these questions every two weeksSessions are recorded
Cut the recordings into 30 to 90-second podcast-style clips
Publish 16 to 20 posts per month per profileVideo clips, thought leadership, case study infographics, industry commentary
Expand content into detailed resourcesPDFs, documents, and workflows
Store every resource in Airtable for later outreach
03Content distribution
Two ways the content reaches the list. Decision-makers who accept a connection request see it organically, the rest see the best-performing posts as thought-leadership ads, and anyone who engages gets retargeted with bottom-of-funnel content.Send connection requests to the decision-makers on the listVia HeyReach; content reaches organically people who accepted
Run your best-performing posts as thought-leadership adsWe use AuthoredUp to find them; ads go to the target list
Retarget every engager with bottom-of-funnel contentWebsite and company page visitors, ad engagers, video viewers get case studies, process overviews, conversation ads
04Signal tracking
We map the signals that show an account might be in the market for what you sell, and track who on the list engages with your content, your ads, or your competitors. All of it synced to your CRM.Watch for intent signals mapped to your offer
Track who on the list engages with your content, ads, or competitors
Sync everything to CRM for 360 viewWe use Clay and n8n to track signals, engagements and update CRM
05Audience activation
This is where the system turns into pipeline. Engaged people get a resource, buying signals go to sales, and everyone who never triggered a signal gets outbound at the end of the cycle.Decide per stakeholder based on what they did
If they engaged with a post:send them a full resource version of what that post talked about
If they show clear buying intent:route to a BDR or send personalized outreach
If there is no signal by the end of the cycle:run classic outbound
+Optional add-ons
Things we can run alongside.More executive profilesCTO, CPO next to the CEO, etc.
Webinars as middle-funnel playIf your sales cycle is longer and trust is a key factor
NewsletterOwn the audience in your funnel
Here’s why this works
01One fixed list, every channel pointed at it.
Content, connections, ads, retargeting and outreach all hit the same few hundred people repeatedly instead of a generic audience
Repeated exposure over months builds familiarity in a long B2B cycle
02Activation is value-first.
Sending a resource matched to what someone engaged with is relevant and reciprocal
So it reads as networking, not a pitch, and meets little resistance
03Distribution doesn’t depend on the algorithm.
Accepted connections put posts in the list’s feeds
Thought-leadership ads push the already-proven posts to everyone else
04Signals solve timing.
Most of the list isn’t in-market at any given moment
Engagement and intent data show who is warming up, so outreach reaches people who already recognize you
05Content is sourced from real buyer questions and delivered by a person.
Sales-call questions answered by the founder on video address the exact objections prospects have
A founder’s face gets more reach and trust than a company logo
06Nothing is wasted and the loop compounds.
Warm accounts get routed
Cold ones get classic outbound at cycle end
Here’s why this works
01One fixed list, every channel pointed at it.
Content, connections, ads, retargeting and outreach all hit the same few hundred people repeatedly instead of a generic audience
Repeated exposure over months builds familiarity in a long B2B cycle
02Activation is value-first.
Sending a resource matched to what someone engaged with is relevant and reciprocal
So it reads as networking, not a pitch, and meets little resistance
03Distribution doesn’t depend on the algorithm.
Accepted connections put posts in the list’s feeds
Thought-leadership ads push the already-proven posts to everyone else
04Signals solve timing.
Most of the list isn’t in-market at any given moment
Engagement and intent data show who is warming up, so outreach reaches people who already recognize you
05Content is sourced from real buyer questions and delivered by a person.
Sales-call questions answered by the founder on video address the exact objections prospects have
A founder’s face gets more reach and trust than a company logo
06Nothing is wasted and the loop compounds.
Warm accounts get routed
Cold ones get classic outbound at cycle end
Here’s why this works
01One fixed list, every channel pointed at it.
Content, connections, ads, retargeting and outreach all hit the same few hundred people repeatedly instead of a generic audience
Repeated exposure over months builds familiarity in a long B2B cycle
02Activation is value-first.
Sending a resource matched to what someone engaged with is relevant and reciprocal
So it reads as networking, not a pitch, and meets little resistance
03Distribution doesn’t depend on the algorithm.
Accepted connections put posts in the list’s feeds
Thought-leadership ads push the already-proven posts to everyone else
04Signals solve timing.
Most of the list isn’t in-market at any given moment
Engagement and intent data show who is warming up, so outreach reaches people who already recognize you
05Content is sourced from real buyer questions and delivered by a person.
Sales-call questions answered by the founder on video address the exact objections prospects have
A founder’s face gets more reach and trust than a company logo
06Nothing is wasted and the loop compounds.
Warm accounts get routed
Cold ones get classic outbound at cycle end
Here’s why this works
01One fixed list, every channel pointed at it.
Content, connections, ads, retargeting and outreach all hit the same few hundred people repeatedly instead of a generic audience
Repeated exposure over months builds familiarity in a long B2B cycle
02Activation is value-first.
Sending a resource matched to what someone engaged with is relevant and reciprocal
So it reads as networking, not a pitch, and meets little resistance
03Distribution doesn’t depend on the algorithm.
Accepted connections put posts in the list’s feeds
Thought-leadership ads push the already-proven posts to everyone else
04Signals solve timing.
Most of the list isn’t in-market at any given moment
Engagement and intent data show who is warming up, so outreach reaches people who already recognize you
05Content is sourced from real buyer questions and delivered by a person.
Sales-call questions answered by the founder on video address the exact objections prospects have
A founder’s face gets more reach and trust than a company logo
06Nothing is wasted and the loop compounds.
Warm accounts get routed
Cold ones get classic outbound at cycle end
Case studies
Case studies
Hi, I'm Antonio.
I've spent close to nine years in B2B on both sides of growth, from SDR to fractional CMO to fractional CSO. Before I started Peakflow I was a fractional CMO at Simporter, a market research SaaS working with Fortune 500 FMCG brands like Nestlé, Reckitt and Mondelez.
Peakflow was initially an email outreach agency, but as spam filters made outreach less and less effective, I started testing ads and content alongside it. That eventually led to the motions we're running today at Peakflow.
Since then our clients have booked calls with National Geographic, OpenAI, Microsoft, Intuit, Robinhood, Clutch, UNICEF, American Cancer Society and Ahrefs.
Hi, I'm Antonio.
I've spent close to nine years in B2B on both sides of growth, from SDR to fractional CMO to fractional CSO. Before I started Peakflow I was a fractional CMO at Simporter, a market research SaaS working with Fortune 500 FMCG brands like Nestlé, Reckitt and Mondelez.
Peakflow was initially an email outreach agency, but as spam filters made outreach less and less effective, I started testing ads and content alongside it. That eventually led to the motions we're running today at Peakflow.
Since then our clients have booked calls with National Geographic, OpenAI, Microsoft, Intuit, Robinhood, Clutch, UNICEF, American Cancer Society and Ahrefs.
Frequently asked questions.
Frequently asked questions.