How a Non-Profit Generated 3,998 Leads by Optimizing Google Ad Grants

‍

Client Overview

Digital Tabby, a newly established non-profit marketing agency in 2023, headquartered in Colorado, specializes in helping non-profits leverage Google Ad Grants. 

Despite their expertise in Google Ads, they faced challenges connecting to the right people in non-profits and educating them on optimizing their grants. We helped them overcome these hurdles through a strategic outreach approach.

‍

Challenges

• Many non-profits are run by people who are also involved in other businesses, making it hard to reach the right decision-makers.
• The responsibility for advertising can fall on different roles—like communications directors, PR strategists, or Google Ads specialists—so it’s tough to figure out who to contact.

‍

Solution

Over the course of 30 days, we worked with Digital Tabby to implement a cold email outreach campaign targeting key individuals across the non-profit sector. 

Our goal was to identify the right contacts within these organizations and educate them on the full potential of the Google Ad Grants, ultimately driving leads for Digital Tabby.

‍

Results

• Outreach campaigns: We reached nearly 4,000 leads through targeted cold email outreach.
• Improved meeting generation: Digital Tabby saw a significant increase in appointments, booking 6 meetings with potential clients, representing a 17% deal closing ratio.
• Targeted engagement: Despite the challenges, our outreach efforts effectively connected with the right contacts, helping Digital Tabby showcase the value of their service to key decision-makers in non-profit organizations.

‍