How We Helped a Cybersecurity and Compliance Provider Generate 3,503 Leads?

Client Overview

A client is a regulatory compliance consultancy specializing in providing expert compliance solutions to businesses of all sizes — multinationals, startups, and SMEs. Their focus areas include sectors like pharma, healthcare, finance, retail, and IT. The company offers services in areas such as GDPR, ESG, EU funding, procurement, and general compliance, alongside specialized employee training.

We assisted them by implementing a tailored demand generation strategy, focusing on engaging prospects through webinars and a long-term lead nurturing approach.

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Challenges

• Difficulty reaching key decision-makers due to strict email encryption systems and limited LinkedIn presence.
• A small, hard-to-reach target market due to the niche nature of their business.
• Long sales cycle (3 to 6 months), requiring consistent follow-up and re-engagement over an extended period.

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Solution

We devised a targeted approach combining webinars, manual outreach, and lead nurturing. This strategy allowed us to capture 3,503 leads in 3 months. 

By following up with personalized outreach and maintaining ongoing communication through re-engagement campaigns, we successfully booked key appointments with high-value accounts.

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Results

• Generated leads: We generated 3,503 leads, expanding client's reach within the enterprise market.
• Captured warm leads: Through targeted engagement, 58 warm leads were captured, primed for further outreach.‍
• Booked appointments with key accounts: We secured 3 appointments with high-value accounts, advancing sales conversations in the compliance and cybersecurity sector.